Focus on Your People, People!
If I had a nickel for every "does our organization really need to have a Facebook page?" conversation I had in 2009, I'd have roughly $346.15 (which I'd donate to your organization, of course, if you asked me nicely). In 2010, however, the conversation shifted. Folks begrudgingly set up their nonprofits' Facebook pages, Twitter streams or other social-media tools and started asking, "How do you use this to raise money?" Consultants like me traveled all over the place talking about relationship building, community, storytelling and other feel-good concepts to explain where social media and fundraising connect.
- Companies:
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
