Focus on Your People, People!
Technology is great, but it takes human beings to make the most of it.
You really can't imagine what it feels like to ride a bicycle unless you can ride a bicycle. Facebook, Twitter, Google Analytics, even My Emma are just like that, too. If your executive director has an outside PR firm tweeting on her behalf, there's a problem. Ask your executive director or other leaders to personally use key tools or services for at least three months to connect with friends, explore hobbies and get the lay of the land before you go live.
- Companies:
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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