Focus on Your People, People!
Technology is great, but it takes human beings to make the most of it.
Another great way to educate your senior staff about technology and its role in fundraising is to join the Nonprofit Technology Network and attend its annual conference, which is March 17-19 in Washington, D.C., this year. It's truly a mind-opener for fundraisers who are trying to figure out what the next best practices are, how to get started and what their peers are up to. I look forward to seeing you and meeting your executive director there! FS
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Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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