Focus on Your People, People!
But if you ask me, fundraisers (myself included) have been spending too much time focusing on the tools and too little time thinking about the in-house skills needed to make the most of them. A recent study by the Nonprofit Technology Network (NTEN) showed that the majority of nonprofits don't have online communications or community managers. So this year, I propose we shift the conversation again and start focusing more on the skills fundraisers need to build relationships with donors in today's fast-paced, digital world.
- Companies:
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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