Focus on Your People, People!
Technology is great, but it takes human beings to make the most of it.
For example, the type of office culture that best supports today's fundraiser encourages transparent, fluid, fast communications between departments. How can you tweet that success story if you don't hear about it until three weeks later and can't confirm the facts easily? Good communications are the backbone of successful fundraising, and everyone at your nonprofit, regardless of job title, must help support your efforts.
- Companies:
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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