Focus on Your People, People!
Ask these questions at your next staff or managers meeting to get a conversation started about what you need — besides the tools themselves — to make your fundraising efforts successful this year and beyond.
Have we budgeted adequately for the staff we'll need to fundraise online?
Printing used to be a significant budget line item back in the days when your organization produced annual reports and other publications. But as the need to print things has been reduced or even eliminated by websites and e-mails, most organizations have failed to shift that money into the line item for staffing.
- Companies:
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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