Focus on Your People, People!

It might be free to set up a Twitter account or a Facebook page, but the staff you need to keep the content on your website fresh, monitor blogs, post relevant information regularly and engage in conversations online isn't cheap. Even low- or midlevel hires need terrific technology, writing and people skills. No matter what your organization's operating budget, if you have a mission that requires proactive communicating you need at least a part-time staff member (if not one or more full-time people) henceforth. Budget for that, please. NTEN's IT Staffing and Spending Report can give you give you a sense of what other organizations are spending for staff in these roles.