Focus on Your People, People!
Technology is great, but it takes human beings to make the most of it.
Are we listening, participating in larger conversations and then sharing with the right people?
The years of broadcast communications are over. Sure, you can still put out press releases, print and distribute brochures, and the like. But to remain relevant, you also have to read blogs; comment on them; and monitor the online conversations that your donors, peers and other key stakeholders participate in.
- Companies:
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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