Focus on Your People, People!
Technology is great, but it takes human beings to make the most of it.
But all that listening and chatting is only as good as what you do with it.
Lots of organizations delegate online communications to a junior, junior, junior staff person who's got no mechanism for reporting "up," so her online efforts become like the proverbial tree falling in the forest: It seems to matter, but is anyone really listening?
- Companies:
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
Related Content
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
Comments
