Focus on Your People, People!
Technology is great, but it takes human beings to make the most of it.
Connecting your programs staff, executive team and board members to the conversations that are happening around your issues helps create a culture of transparency and exchange in your organization. As a fundraiser, you can facilitate those connections and invite your donors to join them, too.
Does leadership really understand online fundraising?
- Companies:
Sarah Durham is president of Big Duck, a New York City-based branding, marketing and fundraising firm for nonprofits. She serves on the boards of the National Brain Tumor Society and the New York Chapter of the Association of Fundraising Professionals (AFP).
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