Focus On: Lists: I Don't Want to Hear It!
Asks to chronic non-responders fall on deaf ears. Here's how to make the most of those names.
A chronic non-responder (CNR) is an individual who has been mailed a succession of times and has not gifted your organization. Mailers feel the effects of these non-responders with respect to the expense of postage, handling, list rental and materials. So how long should you continue to mail to these potential donors? Should you suppress these names? Is it worth the special handling? And just how do you figure it all out?
Related Content
Comments
