Focus On: Lists: I Don't Want to Hear It!
Asks to chronic non-responders fall on deaf ears. Here's how to make the most of those names.
“One solution employed by some is to replace the CNR names with inexpensive names, such as lapsed donors,” Anstrand continues. “Often, organizations will include certain segments of their lapsed files in acquisition with good results. However, the deeper the lapsed name, the less well it tends to perform. By modeling the deep-lapsed names to pick out the gems that are more apt to perform, those names can be used to replace the CNR names, and at no additional list cost (just the modeling fee).
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