Asks to chronic non-responders fall on deaf ears. Here’s how to make the most of those names.

By Bob Blackstone

“Or the organization could look to a household database that can create a model, readily available, to replace names in a merge on an as-needed basis,” she says. “This would be more expensive but, if effective, could do the trick. The number of CNR hits from one merge to the next can vary greatly, so it’s best to have a large pool of names to replace those lost. If they’re ranked, then the ranks most likely to perform best can be used first, and the deeper ranks only when necessary.