Asks to chronic non-responders fall on deaf ears. Here’s how to make the most of those names.

By Bob Blackstone

Now you have accumulated a group of chronic non-responders —names you’ve already paid for and who, at one time or another, reacted to some type of nonprofit marketing effort. At this point, the CNRs could be dropped or test mailed.

Time to test
In your response analysis, note if you have changed the packaging. As we know, people react differently to different stimuli. Perhaps some of these potential donors failed to respond because of the appearance of the envelope.