Asks to chronic non-responders fall on deaf ears. Here’s how to make the most of those names.

By Bob Blackstone

Mailer beware
Does this service benefit all nonprofit mailers? Absolutely not! If you’re mailing 20,000 pieces twice a year, then this service is not for you. It’s unlikely that you’ll see a CNR pattern if you’ve reached potential donors only two times in the past year. But if you’re mailing at least 500,000 pieces monthly or quarterly, this service could save you thousands of dollars on each mailing.