Focus On: Lists: I Don't Want to Hear It!
Asks to chronic non-responders fall on deaf ears. Here's how to make the most of those names.
“As a result, their core lists get mailed many times during the course of a year, and CNRs are thus a natural by-product,” she adds.
Viewpoints vary as to whether to hold on to those non-responders or rent more lists and replace them.
“The largest costs in mailing are not list costs, but postage and printing,” Anstrand adds.
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