ASPCA Fetches More Online Support in 2003
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http%3A%2F%2Fwww.aspca.org<%2Fa>%20increased%2056%20percent%20in%202003%20over%202002;%20the%20number%20of%20online%20gifts%20outpaced%20site%20traffic%20growth,%20increasing%20by%20160%20percent%20over%202002;%20the%20number%20of%20Web-site%20users%20increased%20by%2048%0D%0A%0D%0Ahttps%3A%2F%2Fwww.nonprofitpro.com%2Farticle%2Faspca-fetches-more-online-support-2003-27720%2F" target="_blank" class="email" data-post-id="2893" type="icon_link">
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The American Society for the Prevention of Cruelty to Animals has learned the value of collecting and using information about constituents to develop strong relationships and solicit donations through online communications.
Among many e-philanthropy efforts, the organization deploys special appeals and targeted weekly newsletters according to information offered voluntarily by constituents, including geographic region.
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Paul Barbagallo
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