ASPCA Fetches More Online Support in 2003

One catalyst for ASPCA’s impressive growth in online interaction with donors and prospects, Sullivan attests, is the organization’s efforts to collect e-mail addresses on myriad Web pages and offline direct mail solicitations. Overall, the ASPCA’s donors with e-mail addresses tend to give more; specifically, they give 112 percent more in average dollars, and the number of gifts they give is approximately 85 percent higher than constituents who have not provided an e-mail address.