At Long Last, I'm Now the Target Audience

When she gets an annual report, she throws it away. She has a little basket where she keeps premiums that come to her. Most of them eventually go to the grandchildren. She’ll read a letter of just about any length, unless it has bulky, unindented paragraphs. My purpose in giving you this information is simply to get you thinking about a real, live donor who, in this case, won’t read letters with long paragraphs.