At Long Last, I'm Now the Target Audience

Launch an effort to make contact with a donor who represents your target audience. Find out all you can about her. Little details. Motivation. Likes and dislikes. Patterns. Do your own one-on-one focus group. Visit her in her own home. Peruse her kitchen. Browse through her bookshelves. Ask about her hobbies. Her favorite TV program. Her kids. Her grandkids. What does she worry about most? What makes her happy?