At Long Last, I'm Now the Target Audience

And finally, ask her if you can take her picture. Then, the next time you sit down and knock out a fundraising appeal, paste her picture to the upper right-hand corner of your monitor. Type her name at the top of your first page — and write a letter specifically to her.

Try to feel old, if you can
If you want to take it a step further, do a personality shift and become her. Say what she would say. Do what she would do. Then, write a letter from her to you. And in this letter, have her tell you why she would like to send a gift to your organization. Weird, but it has a purpose. Trust me.