At Long Last, I'm Now the Target Audience

It’s a tough exercise. When I tried this with people in seminars, most of them couldn’t really get into it. But some did, and perhaps you can.

Remember, along with folks like my wife and me, the baby boomers — all 76 million of them — are maturing nicely. The largest potential pool of new donors in history is about to explode. And baby boomers are poised to give more than their parents, because they are twice as likely to be college educated, have more discretionary income and be more responsive to mail.