At Long Last, I'm Now the Target Audience

I’m suspicious because, when I was their age I didn’t understand people my age. I knew a lot about demographics and psychographics. But I didn’t really understand the target audience until I became one of the 32 million Americans endorsing a Social Security check.

Don’t you dare call me ‘elderly’
Do you really know me? What do you call me? Mature? Elderly? (If so, a curse on your next appeal.)