At Long Last, I'm Now the Target Audience

You see, I wonder how many direct mail fundraising executives in their 20s, 30s and 40s are actually making gifts to nonprofit organizations on a regular basis. I wonder how many of them have friends — real friends — my age. I wonder how many of them surf the AARP Web site? Or read Modern Maturity?

Do they realize that people in their 60s, 70s and 80s have fears and concerns that a 35-year-old never thinks about?