At Long Last, I'm Now the Target Audience

Think about real, live donors
Back at the nonprofit executive suite, direct mail fundraisers typically feel more comfortable writing case statements than emotionally wrenching letters. And they write letters that stay away from any revelation of their own emotional state.

But now I’m scolding. Sorry. I guess why I’m a little impatient here is because people over the age of 65 have a median net worth that is twice that of any other age group. And isn’t it remarkable that, while donor files are eroding and the cost of securing a new donor is escalating, the target audience is the fastest-growing, most affluent group in America?