I blame President Obama and The Red Cross. Their large fundraising numbers via the Internet and social media for the Obama 2008 campaign and the tsunami disaster in Japan, respectively, created a false sense of hope for nonprofits everywhere.
You may have a CEO who's demanding that "we get on social media now so we can raise much needed funds." Or you know an organization that started a Facebook page, didn't have that many "Likes" after a few months and abandoned it. Without a strategy — and an investment of time and money — your social-media efforts may not bear fruits.
Attention! Social Media Does Not Equal Fundraising!
I blame President Obama and The Red Cross. Their large fundraising numbers via the Internet and social media for the Obama 2008 campaign and the tsunami disaster in Japan, respectively, created a false sense of hope for nonprofits everywhere.
You may have a CEO who's demanding that "we get on social media now so we can raise much needed funds." Or you know an organization that started a Facebook page, didn't have that many "Likes" after a few months and abandoned it. Without a strategy — and an investment of time and money — your social-media efforts may not bear fruits.