The most important thing to know is that social media needs to be all-in. From the CEO down, every department has to be included. Social media touches on fundraising, marketing, PR, volunteer opportunities, outreach and more. The goal of a social-media strategy is for all departments to work in tandem toward a common goal. A large part of a social-media strategy is determining answers to "The W" questions.
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Attention! Social Media Does Not Equal Fundraising!
Road map to success
The most important thing to know is that social media needs to be all-in. From the CEO down, every department has to be included. Social media touches on fundraising, marketing, PR, volunteer opportunities, outreach and more. The goal of a social-media strategy is for all departments to work in tandem toward a common goal. A large part of a social-media strategy is determining answers to "The W" questions.