The most important thing to know is that social media needs to be all-in. From the CEO down, every department has to be included. Social media touches on fundraising, marketing, PR, volunteer opportunities, outreach and more. The goal of a social-media strategy is for all departments to work in tandem toward a common goal. A large part of a social-media strategy is determining answers to "The W" questions.
Attention! Social Media Does Not Equal Fundraising!
Road map to success
The most important thing to know is that social media needs to be all-in. From the CEO down, every department has to be included. Social media touches on fundraising, marketing, PR, volunteer opportunities, outreach and more. The goal of a social-media strategy is for all departments to work in tandem toward a common goal. A large part of a social-media strategy is determining answers to "The W" questions.