The "who" is critical to your overall social-media strategy, and you'll need to answer two questions:
1. Who to engage?
2. Who will do the engaging?
Let's take a look at each one.
Who to Engage: There are hundreds of millions of people on social media. You or your organization needs to decide in advance who you wish to engage. The list could include:
Attention! Social Media Does Not Equal Fundraising!
Who?
The "who" is critical to your overall social-media strategy, and you'll need to answer two questions:
1. Who to engage?
2. Who will do the engaging?
Let's take a look at each one.
Who to Engage: There are hundreds of millions of people on social media. You or your organization needs to decide in advance who you wish to engage. The list could include: