current and/or potential donors on your fundraising list;
volunteers;
local and/or national nonprofit consultants;
socia-media smarties; and
people who will add flavor to your stream.
By identifying in advance your target audience members, you can follow them, watch how they engage with others, learn their likes and dislikes, see who they follow, etc. All of these data points will give you an idea how to interact with each individual follower.
Attention! Social Media Does Not Equal Fundraising!
By identifying in advance your target audience members, you can follow them, watch how they engage with others, learn their likes and dislikes, see who they follow, etc. All of these data points will give you an idea how to interact with each individual follower.