When I started on Twitter, I made a list of the first 150 people I wanted to follow and then followed them in increments of 30. This helped ease me into joining the conversation. Once I felt comfortable, I began following more.
Who Does the Engaging: This is critical! I speak to too many nonprofits that have no clear answer to this question. "One of our staff members will," I was once told. To which I replied, "Does that person have any prior or relevant experience?" Managing a personal Facebook or Twitter account is a completely different beast than managing an organization's presence on social media.
Attention! Social Media Does Not Equal Fundraising!
When I started on Twitter, I made a list of the first 150 people I wanted to follow and then followed them in increments of 30. This helped ease me into joining the conversation. Once I felt comfortable, I began following more.
Who Does the Engaging: This is critical! I speak to too many nonprofits that have no clear answer to this question. "One of our staff members will," I was once told. To which I replied, "Does that person have any prior or relevant experience?" Managing a personal Facebook or Twitter account is a completely different beast than managing an organization's presence on social media.