Hiring someone doesn't always guarantee success, but it means that person has specific hours and tasks for which he or she is responsible. No matter what you choose — volunteer or paid — make sure the person is experienced and has an engaging online personality.
What?
When thinking about the "what" of a social-media strategy, you need to look at three things:
Attention! Social Media Does Not Equal Fundraising!
Hiring someone doesn't always guarantee success, but it means that person has specific hours and tasks for which he or she is responsible. No matter what you choose — volunteer or paid — make sure the person is experienced and has an engaging online personality.
What?
When thinking about the "what" of a social-media strategy, you need to look at three things: