"We will start now on X amount of platforms and within six months that will increase";
how many blog posts you will write weekly;
the number of Facebook status updates and tweets (this is obviously a function of how much content you push out, how many people you connect with); and
how many foundations and businesses you attempt to connect with each month.
Ultimately, you want a social-media program to create the highest return on engagement possible. You engage new people who've never heard of you, you build brand awareness, you strengthen and expand prominent programs, you recruit volunteers, and down the road launch a campaign.
Attention! Social Media Does Not Equal Fundraising!
Ultimately, you want a social-media program to create the highest return on engagement possible. You engage new people who've never heard of you, you build brand awareness, you strengthen and expand prominent programs, you recruit volunteers, and down the road launch a campaign.