0.4 percent of nonprofits raised $100,000+ via Twitter or Facebook; and
77.6 percent of nonprofits that used Facebook to fundraise ended up raising less than $1,000.
Those statistics aren't meant to frustrate you; they're intended to make you think about social media in a different light. The fact is that donors are online: 46 percent of U.S. millionaires are on Facebook, 75 percent of the world's millionaires are outside the U.S., and 70 percent of Twitter users are outside the U.S. Social media opens your organization to the world, but you'll need to invest money and time to see results.
Attention! Social Media Does Not Equal Fundraising!
Consider the following from 2010:
Those statistics aren't meant to frustrate you; they're intended to make you think about social media in a different light. The fact is that donors are online: 46 percent of U.S. millionaires are on Facebook, 75 percent of the world's millionaires are outside the U.S., and 70 percent of Twitter users are outside the U.S. Social media opens your organization to the world, but you'll need to invest money and time to see results.