This is very important and needs to be thought about in advance. On social media, people prefer more Ann Landers than Walter Cronkite. Your goal is to build relationships, not to be a broadcaster.
When considering content, remember the 60-30-10 rule: 60 percent of your content should be posts and tweets others have posted, 30 percent should be conversations with others, and 10 percent should be about your organization. Not to worry: As you build a following, that 10 percent will get retweeted and reposted by others, allowing their followers to learn about your organization, read your blog posts and more.
Attention! Social Media Does Not Equal Fundraising!
2. Content
This is very important and needs to be thought about in advance. On social media, people prefer more Ann Landers than Walter Cronkite. Your goal is to build relationships, not to be a broadcaster.
When considering content, remember the 60-30-10 rule: 60 percent of your content should be posts and tweets others have posted, 30 percent should be conversations with others, and 10 percent should be about your organization. Not to worry: As you build a following, that 10 percent will get retweeted and reposted by others, allowing their followers to learn about your organization, read your blog posts and more.