The "when" of a social media-strategy is a little tricky too. When should you post content? When's the best time to engage? When should you blog? When will someone respond to your tweets?
OK, you can't control that last one, but answers to these questions can depend on the following:
your followers, such as when are they online and most likely to respond to your postings;
your community manager and when he or she is available to engage your followers.
Attention! Social Media Does Not Equal Fundraising!
When?
The "when" of a social media-strategy is a little tricky too. When should you post content? When's the best time to engage? When should you blog? When will someone respond to your tweets?
OK, you can't control that last one, but answers to these questions can depend on the following:
I'm a firm believer in not posting content unless someone will be around to answer any potential conversations arising from that content. If you post something and people are responding but you're not, you miss one of the most important factors in a social-media strategy: engagement.