Let's look at Obama 2008 and The Red Cross to understand how they succeeded.
Success!
The Obama marketing team had a clear strategy: Use the Internet and social media to promote its candidate's campaign, engage people across the U.S. (especially the 19-year-old to 29-year-old demographic) and eventually convert these "fans" into campaign donors. The campaign invested $26 million into Internet marketing and ended up raising more than half a billion dollars online. Staff worked 'round the clock to connect, discuss and post content that people liked, shared, retweeted and commented on.
Attention! Social Media Does Not Equal Fundraising!
Let's look at Obama 2008 and The Red Cross to understand how they succeeded.
Success!
The Obama marketing team had a clear strategy: Use the Internet and social media to promote its candidate's campaign, engage people across the U.S. (especially the 19-year-old to 29-year-old demographic) and eventually convert these "fans" into campaign donors. The campaign invested $26 million into Internet marketing and ended up raising more than half a billion dollars online. Staff worked 'round the clock to connect, discuss and post content that people liked, shared, retweeted and commented on.