1. How will social media fit into your organization's overall PR and marketing strategy?
Maybe you're laughing because your nonprofit doesn't have a strategy! But for those who do …
Think about it: In order to fundraise, you need to market your "product" and create awareness via varied PR channels. Guess what? Social media is another avenue to market your organization's expertise and build awareness both locally and nationally.
Attention! Social Media Does Not Equal Fundraising!
How?
The "how" has many components:
1. How will social media fit into your organization's overall PR and marketing strategy?
Maybe you're laughing because your nonprofit doesn't have a strategy! But for those who do …
Think about it: In order to fundraise, you need to market your "product" and create awareness via varied PR channels. Guess what? Social media is another avenue to market your organization's expertise and build awareness both locally and nationally.