If you're strongly considering entering the social-media arena, go back and review your current marketing strategy. You'll need to figure out how each social-media platform can help you reach your goals — you can't be everywhere. If you can integrate social media into your overall marketing strategy, then you've created another PR avenue for your activities.
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Attention! Social Media Does Not Equal Fundraising!
If you're strongly considering entering the social-media arena, go back and review your current marketing strategy. You'll need to figure out how each social-media platform can help you reach your goals — you can't be everywhere. If you can integrate social media into your overall marketing strategy, then you've created another PR avenue for your activities.