If you're strongly considering entering the social-media arena, go back and review your current marketing strategy. You'll need to figure out how each social-media platform can help you reach your goals — you can't be everywhere. If you can integrate social media into your overall marketing strategy, then you've created another PR avenue for your activities.
Attention! Social Media Does Not Equal Fundraising!
If you're strongly considering entering the social-media arena, go back and review your current marketing strategy. You'll need to figure out how each social-media platform can help you reach your goals — you can't be everywhere. If you can integrate social media into your overall marketing strategy, then you've created another PR avenue for your activities.