Again, you don't want to be a broadcaster, constantly patting yourself on the back for the good work you're doing. If your social-media strategy is "look at me," no one will. It has to be about "you" — the reader. By focusing on followers and engaging them, they'll be more willing, when the time comes, to repost your blog posts, promotions, press releases and more.
Attention! Social Media Does Not Equal Fundraising!
Again, you don't want to be a broadcaster, constantly patting yourself on the back for the good work you're doing. If your social-media strategy is "look at me," no one will. It has to be about "you" — the reader. By focusing on followers and engaging them, they'll be more willing, when the time comes, to repost your blog posts, promotions, press releases and more.