There are many tools out there for measuring your reach, such as crowdbooster.com, twazzup.com, socialmention.com and more. When you create your strategy, you can look into various online tools and see which work for you.
3. How will you deal with negative comments?
Do NOT delete negative comments! People will screen capture them, and even if you delete them, someone knows what was originally there. Instead, 'fess up to the mistake. People on social media are very tolerant and forgiving — but not of cover-ups. I refer you to the case of Boner's BBQ. See what happened when a woman had an unpleasant experience at a restaurant and left a negative comment on the restaurant's Facebook page. It backfired big time and created a PR disaster for the restaurant.
Attention! Social Media Does Not Equal Fundraising!
There are many tools out there for measuring your reach, such as crowdbooster.com, twazzup.com, socialmention.com and more. When you create your strategy, you can look into various online tools and see which work for you.
3. How will you deal with negative comments?
Do NOT delete negative comments! People will screen capture them, and even if you delete them, someone knows what was originally there. Instead, 'fess up to the mistake. People on social media are very tolerant and forgiving — but not of cover-ups. I refer you to the case of Boner's BBQ. See what happened when a woman had an unpleasant experience at a restaurant and left a negative comment on the restaurant's Facebook page. It backfired big time and created a PR disaster for the restaurant.