Once you build a following, the goal becomes to interact with your online community and maybe even help its members (and hopefully they will reciprocate). For example, if you run an alumni association, one idea might be to have an alumnus post job openings so that other alumni can apply, or even let alumni pass résumés up the chain for others. Another idea might be to help alumni get in touch with each other for business purposes — people looking for a lawyer, consultant, accountant or other professional can use the network you've created.
Attention! Social Media Does Not Equal Fundraising!
Once you build a following, the goal becomes to interact with your online community and maybe even help its members (and hopefully they will reciprocate). For example, if you run an alumni association, one idea might be to have an alumnus post job openings so that other alumni can apply, or even let alumni pass résumés up the chain for others. Another idea might be to help alumni get in touch with each other for business purposes — people looking for a lawyer, consultant, accountant or other professional can use the network you've created.