E-Philanthropy May 1, 2012 Attention! Social Media Does Not Equal Fundraising! In a nutshell, your mantra should be, ‘Community first, monetize later.’ By Ephraim Gopin Facebook Facebook Twitter Twitter LinkedIn LinkedIn Email Email 0 Comments Comments Whenever you can, look to help members of your community, share and retweet their content and, yes, engage the heck out of them! Why? To some of you out there, the "why" of a social-media strategy is simple: Q: Why are we entering the social-media arena? A: To fundraise! NOOOO! Remember those sobering stats from 2010 at the beginning of the article? If not, check again. « Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 AllNext » 0 Comments View Comments Companies:American Red CrossGoogle Ephraim Gopin Author's page Related Content Your Plan Is Not as Strategic as You Think GoFundMe, Meta Partner to Drive More Donations Study: 37% of Social Donors Gave More This Year Staying Ahead of Facebook Fundraising Changes Study: P2P Programs Struggling With Fundraising Meta to End Fundraising Tools in Some Countries Comments
Attention! Social Media Does Not Equal Fundraising!
Whenever you can, look to help members of your community, share and retweet their content and, yes, engage the heck out of them!
Why?
To some of you out there, the "why" of a social-media strategy is simple:
Q: Why are we entering the social-media arena?
A: To fundraise!
NOOOO! Remember those sobering stats from 2010 at the beginning of the article? If not, check again.