Within five days of the earthquake and tsunami disaster in Japan last March, The American Red Cross (ARC) had raised $47 million. Although exact figures are unavailable, it's estimated that a large percentage of those donations were made online. ARC effectively used social media to quickly spread the word, its followers did likewise to their followers, and on and on.
Attention! Social Media Does Not Equal Fundraising!
Within five days of the earthquake and tsunami disaster in Japan last March, The American Red Cross (ARC) had raised $47 million. Although exact figures are unavailable, it's estimated that a large percentage of those donations were made online. ARC effectively used social media to quickly spread the word, its followers did likewise to their followers, and on and on.