Social-media success lies in understanding the "me vs. you" syndrome. Nonprofits intuitively want to promote their work constantly. On social media, however, patting yourself on the back too much is frowned upon. Be "you"-oriented and listen to your followers, engage them, make them part of your mission and goals. Build their trust, and eventually they'll become your biggest cheerleaders.
Attention! Social Media Does Not Equal Fundraising!
Social-media success lies in understanding the "me vs. you" syndrome. Nonprofits intuitively want to promote their work constantly. On social media, however, patting yourself on the back too much is frowned upon. Be "you"-oriented and listen to your followers, engage them, make them part of your mission and goals. Build their trust, and eventually they'll become your biggest cheerleaders.