Social media is about building ROE — you engage new people who have never heard of you; you build brand awareness; you use it to expand existing programs, recruit volunteers and, down the road, launch campaigns. Be authentic, humorous and caring, and connect with people, both on a community and individual level. Invest in a strategy, plan ahead and utilize a well-thought out road map to social-media success. FS
Attention! Social Media Does Not Equal Fundraising!
Social media is about building ROE — you engage new people who have never heard of you; you build brand awareness; you use it to expand existing programs, recruit volunteers and, down the road, launch campaigns. Be authentic, humorous and caring, and connect with people, both on a community and individual level. Invest in a strategy, plan ahead and utilize a well-thought out road map to social-media success. FS