ARC has 700,000-plus followers on Twitter and more than 400,000 fans on Facebook. That doesn't happen overnight. The organization invests heavily in social media so it can engage its followers 24/7 with content that's meant to elicit comments, start conversations and involve them in what the organization is doing.
Attention! Social Media Does Not Equal Fundraising!
ARC has 700,000-plus followers on Twitter and more than 400,000 fans on Facebook. That doesn't happen overnight. The organization invests heavily in social media so it can engage its followers 24/7 with content that's meant to elicit comments, start conversations and involve them in what the organization is doing.