In fact, a few weeks ago ARC launched a Digital Operations Center to better respond to disasters — with social media playing a large role.
The lesson from these two examples is simple: Create a strategy and engage your target audience first, then down the road you can consider running a fundraising campaign. Obama 2008 and The Red Cross couldn't have been successful without engaging their respective communities, posting content people wanted to read, being interested in what their followers had to say and constantly taking the pulse of their online fans.
Attention! Social Media Does Not Equal Fundraising!
In fact, a few weeks ago ARC launched a Digital Operations Center to better respond to disasters — with social media playing a large role.
The lesson from these two examples is simple: Create a strategy and engage your target audience first, then down the road you can consider running a fundraising campaign. Obama 2008 and The Red Cross couldn't have been successful without engaging their respective communities, posting content people wanted to read, being interested in what their followers had to say and constantly taking the pulse of their online fans.