In a nutshell: Community first, monetize later. If you're going into social media thinking dollars and cents, get out now. If you go in looking to engage, interact and build up a community of people who are interested in your mission/brand, then down the road you have a better chance of successfully running a fundraising campaign.
Attention! Social Media Does Not Equal Fundraising!
In a nutshell: Community first, monetize later. If you're going into social media thinking dollars and cents, get out now. If you go in looking to engage, interact and build up a community of people who are interested in your mission/brand, then down the road you have a better chance of successfully running a fundraising campaign.