invitations to small, local events or gala dinners;
one-on-one solicitation or parlor meetings;
thank-you letters; and
phone calls.
All of these were forms of engagement — you kept in touch with donors, knew their likes and dislikes, understood their connections to the organization, and used whatever information you had available to appeal to them for donations. A fundraising, PR and marketing strategy was necessary in order to succeed.
Attention! Social Media Does Not Equal Fundraising!
All of these were forms of engagement — you kept in touch with donors, knew their likes and dislikes, understood their connections to the organization, and used whatever information you had available to appeal to them for donations. A fundraising, PR and marketing strategy was necessary in order to succeed.