Attention to Detail Improves the Net (Worth)
Check and double-check the spelling of your donor names
Know how the names are spelled and what donors prefer to be called. As Dale Carnegie shared, "A person's name is to him or her the sweetest and most important sound in any language."
Get the gift right
Last week I panicked when I received an e-mail acknowledging that a gift — equal to my year's pledge — had been charged to my credit account. It turns out that it did not happen, but the communication from the organization was clearly misleading. Get the gift right — and be sure it is communicated properly.
Looking for Jeff? You'll find him either on the lake, laughing with good friends, or helping nonprofits develop to their full potential.
Jeff believes that successful fundraising is built on a bedrock of relevant, consistent messaging; sound practices; the nurturing of relationships; and impeccable stewardship. And that organizations that adhere to those standards serve as beacons to others that aspire to them. The Bedrocks & Beacons blog will provide strategic information to help nonprofits be both.
Jeff has more than 25 years of nonprofit leadership experience and is a member of the NonProfit PRO Editorial Advisory Board.
